At Newsvine, we capitalized on an opportunity when John McCain and his campaign people hijacked some graphics from my MySpace design tutorial without permission. He referenced/hotlinked images hosted on my server on his own MySpace page so one day I "hacked" his site by changing the graphics. The prank got us on TechCrunch immediately (no surprise), the local news in Seattle (kind of a surprise), and then featured on The Daily Show (huge f'ing surprise and still a career highlight!). Here is the coverage: