[jjfoooo4]

People using their free offering for personal use is a critical part of Notion's sales pipeline. It's a hell of a lot easier to sell a piece of software to a company when all it's internal users have already trained themselves how to use it in their personal time. Those users are probably the ones generating the enterprise sales lead in the first place

See also: Google Docs

[wahnfrieden]

Yes but users who are satisfied by an alternative (Obsidian) which can't be used with teams aren't their audience. If the user wanted to introduce the tool to their team, they wouldn't be satisfied with Obsidian. Google Docs is one link share away from team-sharing. Obsidian requires ditching Obsidian to share the practice with your team.

[rchaud]

Google Docs as a paid enterprise offering wouldn't fly without having Gmail lock-in and having that underpin Google SSO.

That's what Microsoft has that market sewn up with Office 365, despite being several years late to collaborative document editing -- Outlook anchors the whole thing together.