[dylan604]

Stealing people's tires is a common thing. So add an RFID reader to cars with ALPR gear, and they can see if any tires they come across have also been reported stolen. See, it's nothing but wins for the consumer!

[datadrivenangel]

And the marginal cost per tire at scale is very low.

[etrautmann]

Ah yes and then you can sell tire usage subscriptions: model XYZ can only be driven with an active monthly subscription