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by ajross 306 days ago
> I guess I would've thought that Google would drop incognito mode requests and not use them for ad targeting

How would that work without unmasking the use of incognito mode? All the backend[1] knows is that it got a request for a search. There's (by design!) no way to know that that came from an incognito window in a browser that is otherwise logged in to a Google account.

[1] I know I know, this is a(nother) anti-Google rant. But Facebook and Microsoft and TikTok and everyone else does this too. If you flag your interest in $THING on the internet to $SITE, then $SITE will try to show ads for $THING to your roomates, kids, grandparents, etc...