[ipython]

It used to be worse. I operate a vpn for my extended family, some of whom are deployed overseas at any time.

They would google for things and suddenly my ads would show nightclubs near them (thousands of miles from me) and google’s default language would even change to the country they currently reside in. Just because the outgoing ip is shared across both users.

It’s actually gotten “better” but one could argue maybe they’re able to perform more precise targeting instead of throwing away signal.