Consider that the current president campaigned on raising taxes, and was elected anyway.
Perhaps a lot of R voters didn't have a problem with that because they somehow assumed that enacting a bunch of tariffs wouldn't result in higher prices for them.
To call it a "campaign to raise taxes" I think assumes voters are more informed and open minded they they really are.
My boomer parents genuinely believed Trump had and would continue to reduce their taxes. When confronted with tariff facts they counter with more spin, like "he's just negotiating" or "it'll make the economy so much stronger".
Before I learned it was an infamous political meme immortalized by the fallout from WWII, I heard that claim recited in utter sincerity in the 1990s by a woman who had been a teenager in Italy during that period. Even after what happened with Mussolini, she still believed.
I mean the Republican part is now the party of the poor and working class while the Democrats are the educated and rich. As in who votes for them not necessarily who they pay lip service too. For example the Democrats still deeply message on them being the party of the working class even as the working class no longer votes for them.
If you view this around identity then its pretty straightfoward.
Republicans are the party of the dominant group and maintaining their power. Democrats are the party of the non-dominant groups and speading power across groups. Everything else is just chips to push these two agendas. And I think this is why Republicans will have a long-term advantage. The dominant group is by definition the group in power and its the group that people eventually want to be in (see Hispanics). No one wants to stay in the out-group.
What does this mean? The majority of people, regardless of 'group', are facing similar issues. I think this sort of rhetoric, alongside the endless hyperbole, is a big part of why the Democrat party is facing substantial difficulties.
I also think this claim is falsifiable by the homogeneity of party views. The stereotype of a Republican is pro-gun, anti-abortion, yeehaw. In reality? Only 24% of Republicans completely oppose abortion [1] and only 27% think gun laws should be less strict. [2] The party has become extremely heterogeneous. By contrast, stereotypes on Democrat views are somewhat more accurate with 86% thinking gun laws should be more strict, and 56% supporting abortion at any time, for any reason.
Were the Republican party supporting some specific 'group', you would expect to see a general homogeneity of views. And were the Democrat party supporting a large number of otherwise relatively independent 'groups', you would expect to see a general heterogeneity of views. Instead, we see something much closer to the exact opposite.
This is consistent with my take. Most positions don’t matter. They’re side issues. The only thing that truly matters in party politics is identity. And the group that Republicans support the most are straight white males. That’s the in-group. All the other issues you mention are just side quests.
I applaud you having the dignity to define 'group' instead of weaseling around it. But the issue you immediately run into is that it's not like non-white individuals are homogenous, yet the Democratic party's polling on most issues is. In any case, society isn't buying this stuff.
For instance the most recent election was decided by the economy. People that thought the economy was excellent/good voted for Harris by a margin of about 92%. Those who thought it was mediocre/poor voted for Trump by a margin of 70%. [1] And it turned out that way more people thought the economy was bad than those that thought it was good.
This led to the best result ever for a Republican for both blacks and hispanics, with Trump outright winning Hispanic males. All the while the Democrat party flailed about with this identity stuff that not only do people mostly not care about, but that also pushes away folks like me that are liberal but vehemently against political correctness, identity politics, etc.
I don’t buy that. People might like to claim it was the economy, but it’s about making themselves feel like they’re not being passed up on the socioeconomic ladder, especially by a black woman.
It’s better for their won ego to vote to keep a white man at the top, even if he committed treason, than to see someone they perceive as below them go past them. For many, it even works to keep their same group down, because it can feel like a personal failure to not achieve more (such as women who would rather vote for a man).
This is one of the truest quotes there is, and it can be generalized to all people, not just white men:
I'm also against identity politics in theory, but it's the one thing that binds everything together neatly. In fact, your example is evidence of my point. Who are these people that think the economy is good versus those who think its bad? Why does it cut more strongly across racial lines than it does against economic lines? It's because it's not really about the economy. The economy is simply a proxy to vote against -- it's a dog whistle. Just like Haitians eating dogs, or kids becoming cats at school, gun control, and even abortion.
What the Republicans are good at, and how they've convinced you that they're the right choice is they openly attack certain positions they feel they have strength in and know that Dems need to defend. Like trans people. Dems know that sticking up for trans is a losing proposition, but they also know that this is what they do -- they stand for those who are most oppressed. Gay marriage 20 years ago was the same thing.
And what Republicans do with a relatively loud dog whistle is indirectly attack identity. Go and look at relatively mainstream conservative forums and search for the term "DEI hire" or "DEI admit". The actual qualifications don't matter. They aren't requesting nuance, it's simply "black = DEI hire" and "white male = merit hire". Look Trump's cabinet. Conservatives say not a peep about their qualifications and routinely disparage others. Another example is crime. I'm sure you've seen the online memes about "well, well, well" or "13/50". It's a way to disparage black people in the context of crime. The fact that this stuff floods social media can only be attributed to widespread empathy for this position or bots.
And you're right that Dems do flail about identity, because they are actually trying to address the elephant in the room. But they need to do better to make it focused more on the subtext. Rather than advocate for LGBTQ rights, fight for universal parental leave rights.
Trumps legacy will have very little to do with the economy except for a failed attempt at mass scale tariffs (which honestly aren't nearly as good nor bad as people narrate -- but its just narrative). It will be around identity issues. It will be his attacks on removing identity from history, his attacks on higher education, his disenfranchising minority voters, his deporting of immigrants (legal and illegal), attacks on birthright citizenship. Plus some non-identity issues, which mostly relate to his power: war in Ukraine and prosecutions of enemies.
So make no mistake that while Republicans don't flail about identity (because they're much better at being on message), it is absolutely that tie that binds. It is the foundation. Everything else about small government, states rights, etc... all those principles fall apart. Identity is the one thing that withstands scrutiny. We both prefer it weren't so, but it is.
I think it's more about messaging rather than reality. Only one of these parties fights the safety nets, is against raising the minimum wage and cuts taxes for the rich, and that's the one that's positioned itself as the "party of the poor".
Perhaps a lot of R voters didn't have a problem with that because they somehow assumed that enacting a bunch of tariffs wouldn't result in higher prices for them.