| A320 and the 737 were designed in entirely different worlds. The 737 was designed using light tables and slide rules, to use low-bypass turbofans and direct controls with avionics only on board to optionally aid the pilots. The A320 was designed in CAD and using CFD, with full digital fly-by-wire, and designed from the start for high-bypass turbofans. Both designs have been updated plenty since, but because the basic design is much more modern, the A320 is much more amenable to being updated. There are elements of the 737 design that still exist on every new MAX coming off the line that would completely doom the certification chances of any new design, but are still there because they got grandfathered in for 737. The wonder is not that the A320 finally caught up in sales, it's that the 737 can still be legally sold. |
Not only that, but Boeing is actually limited in how much they can "modernize" the 737, because doing too much might exceed the limits of the 737's type certificate. This is the reason behind the current engine inlet overheating worries, which has led to an airworthiness directive for the 737 MAX (https://aerospacenews.com/faa-airworthiness-directive_boeing...) and is also one of the reasons for the delay certifying the MAX 7 and MAX 10. This would be a complete non-issue for other planes, because all modern designs have a switch position that only turns on the engine anti-ice system when it's needed, but the 737 MAX can't have that because the 1967 737 didn't.