I will point out that on an iPhone this is not an easy switch, since Apple hardcodes the search engine options and you need to use a browser extension which hijacks your search from another engine to redirect it to Kagi.
I dunno, I try not to make corporation use part of my identity. It's a fact I use their products, and I think I like that product, but I'd never claim some attachment beyond they make a decent thing worth paying for.