I miss the days of personal blogs made by professionals. They didn’t really want to impress the general public but instead their peers. Such a great time. No long prologues, no dumbing down, no politics, just pure facts and opinions about their own field.
Twenty years ago, there was more than a dozen websites that people went to.
At this point, what percentage of searches are just end up with the user clicking on Amazon, Reddit, or Wikipedia? So much of the other content is low-effort slop, even before AI.
Agreed. It actually is pretty awful now. Unfortunately, I still find it better than the alternatives (chiefly Bing/DDG). Every time I want to try out DDG, I just find it doesn't quite get what I want either, and Google does just a bit better.
Content was so much better 15-20 years ago, when Google’s tooling was also better.
99% of content creators create content for a single reason: to monetize it. Usually through ads.
The end result is that most content, even if decent, is ruined by ads.