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by bee_rider
305 days ago
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That seems less evil, at least in the sense that it doesn’t require staking people and collecting dossiers about their personal information. I’m surprised your business model doesn’t completely dominate over the social media algorithmic nonsense. I’d expect people who searched for something to be actually interested in it. |
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My company operates only on small ecommerce sites. Because we have a huge catalog of products, advertisers can come to us and launch a campaign, and we can automatically deliver across dozens of sites. We can connect small ecommerce sites to large advertisers so that they dont need first party relationships with those advertisers. The way I see it, we are helping smaller retailers be more competitive against Amazon by helping them squeeze more blood from the stone, as we like to say in advertising.
What keeps me up at night is who our customers are. Among our advertisers, we sell ads for alcohol. While those who see our ads generally already have high intent to buy alcohol in the first place, I know from family history that even the slightest temptation can put an alcoholic back at step 0. We dont run too many of those but im still struggling with it