[moritzwarhier]

Maybe they lost sleep over it, thinking

  Wait, these people are clearly not just saying: Do Not Track me, they're also saying: Don't show me ads!
  Which is a demand that any ad-tech company must take very seriously! We can't ignore the privacy implications of our ad networks. We better avoid any such privacy concerns and comply with the user's expressed priorities.

[shortrounddev2]

That's exactly how the meeting went. The CTO agreed that the best thing we can do is help comply with user's wishes about ads and privacy as best we can, so we are in the process of adding our domains to the block lists of common ad blockers

[freeopinion]

I'm beginning to suspect there isn't even a princess in your version of the story.