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by al_borland
305 days ago
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To take this a step further, I have had people argue with me that tracking and profiling online is a good thing, because it provides more relevant ads for things they want to buy. There are people who actively want ads that can better target and manipulate them into giving up their money. I would like to say I've only run into one person like this, but no. I've lost count of how many of these people I've run into. I like to think I'm pretty good at understand other people's point of view, even if I don't agree with it. This is one I have a lot of trouble with. I'm fine with relevant ads, but I think they should be relevant based on the context around them, not on the viewer. If I go to a website about trout fishing, show me ads that would be useful to a trout fisherman. There is no need to track anyone to do that. |
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They think the system is thinking "ohh! I bet X will like this pair of shoes! And this is a great deal on them!" when in fact a more accurate model is "Who is willing to pay the most to put a message in front of someone with the following detailed list of characteristics?" and then people bid for the right to manipulate you, so even if 2 companies are trying to sell you the exact same thing that you do want, the one that thinks they can extract more from you will pay more and win the spot.