[recursivecaveat]

You could let consumers reap the benefits of improved technology and let everyone have the full power of the physically produced car. In a truly competitive market this is what would happen. Imagine if a $30,000 car was sold today artificially limited to 20 horsepower because that's what the Model T speced out at, and it would be too expensive for us to produce and sell a physical 20hp model and a physical 200hp model. It is just an attempt to convince consumers to let companies bank all the dividends of technological progress.