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I strongly disagree with this article. I remember reading a story about some speaker (maybe Malcolm Gladwell?) who convinced business executives to just stop thinking, and make snap decisions from their gut feelings. However, it turned out to be terrible advice, and their businesses went downhill. (Sorry I can't provide citations.) I saw Men in Black 3 tonight. There's a scene where Agent K decides to stop worrying about their problem, and just go and eat pie. They took a moment to think and talk about unrelated things, and J had an epiphany that solved their problem. As a programmer, I love being 'in the zone', when the hours feel like minutes. But sometimes I get stuck on a problem, and stepping away from the keyboard gives my brain a chance to regroup. More often than not, the solution just pops into my head while I'm thinking about something else. If anything, I think entrepreneurs should try to spend more time thinking.
If you want to know what your customers want, you need to listen to them. Listening is defined as 'giving one's attention', and attention requires thinking about what they're trying to tell you. Anyway, I think you need to strike the balance that works for you. That might be anywhere between 'just doing things and failing a lot', and 'over-analyzing every decision', but both extremes can be dangerous. |