[latchkey]

When you buy something from Amazon, who protects your purchases, Amazon or the credit card company?

This "insurance" could be offloaded to a neutral third party that isn't controlled by the credit cards. Often, you purchase additional protection insurance on your big ticket items. This could easily be extended to cover whatever credit cards would have been relied upon in the past.

[nebezb]

> This "insurance" could be offloaded to a neutral third party that isn't controlled by the credit cards.

I had not considered this. My first thought is how technically and operationally complex it would be for an insurer to underwrite these transactions "on-the-fly" from merchants they don't know, but it is probably a great idea.

[tmcz26]

Look up “chargeback guarantee”. A lot of fraud vendors do this. Costs 2x or more though than the average transaction

[nebezb]

You’re describing insurance on the merchants side. The post I was referring to described insurance on the consumer side.

[latchkey]

> Costs 2x or more though than the average transaction

That's because they compete with credit card companies today. Make them more popular and I bet their costs would come down.