[close04]

> At least the pivots before that point kind of made sense.

But was this even a real pivot? They "rented" out their name to a company with an already failed crypto coin project, who thought they'll make it if they use a bigger brand. A pivot implies some effort to change the business model, not just literally throwing your name out there and hoping money follows.

[bawolff]

https://en.wikipedia.org/wiki/KodakCoin seems to say it was very photography themed and planned to integrate with their stock photo offering. Seems like it was at least integrated with their brand, so it wasnt just a totally random project