[abullinan]

Warren Buffet is a very carefully crafted “aww shucks” persona. He’s spent megabucks inventing it and keeping it safe. And I lose the argument because I cannot find the article from a decade ago that really dug into it. Either SEO has vanished it or he has it removed.

[eru]

Many personas are carefully crafted. Including some of the jerks' personas.

As long as Warren Buffett keeps it up to his underlings and business partners..