[ThomPete]

I can't say this enough.

Great names are made not found.

[klynch]

Can you elaborate on this?

[ThomPete]

The point is that it's the company that makes the name not the name that makes the company.

So don't spend too much time finding the right name.

I elaborated on this a while back.

http://000fff.org/whats-in-a-name-tips-for-naming-your-start...

[klynch]

Good observations and I couldn't agree more with this line: "great names are the byproduct of great products not the other way round."

It's still important to be thoughtful about the name, but it's definitely not worth spending lots of $$$ or dwelling on for weeks.