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by Mouvelie 305 days ago
Genuine question : are you scared for your job ? I see this tendency to use "synthetic personas" growing and frankly, having to explain why this sucks is insulting in itself. Decision makers are just not interested in having this kind of thought argument.
2 comments

Yes and mostly No. No, because I work in games and I've seen enough people thinking that a "good game" just needs pretty graphics and a facsimile of "fun" to know that AI can't ever simulate this. Mkst Humans can't even seem to do it consistently, on all organizational levels.

But i have a footnote of "yes" because as you said, decision makers are just not interested in having this discussion about "focus on making fun games". So it will unfortunately affect my job in the short and even medium terms. Because so much of big money in games these days is in fact not focused on making a game, but on trying to either generate a gambling simulator, an engagement trap, or (you guessed it) AI hype. Both to try and claim you can just poof up assets, and to try and replace labor.

Knowing this, I do have long term plans to break out into my own indie route.

Not really. Sales is doing better than it ever has since I’ve been here. For one thing, AI folks want our data. Despite challenges in the industry, public opinion is more relevant than ever and the areas where we are really unsurpassed is (1) historical data and (2) the most usable web site, the latter one I am a part of.