| > Personal experience however shows me that when I look at a recipe site I will first have to skip through the entire backstory to the recipe and then try to parse it inbetween annoying ads in a bloated wordpress page That's when money comes into view. People were putting time and effort to offer something for free, then some companies told them they could actually earn money from their content. So they put on ads because who don't like some money for already-done work? Then the same companies told them that they will make less money, and if they wanted to still earn the same amount as before, they will need to put more ads, and to have more visits (so invest heavily in seo). Those people had already organized themselves (or stopped updating their websites), and had created companies to handle money generated from their websites. In order to keep the companies sustainable, they needed to add more ads on the websites. Then some people thought that maybe they could buy the companies making the recipes website, and put a bunch more ads to earn even more money. I think you're thinking about those websites owned by big companies whose only goal is to make money, but author is writing about real websites made by real people who don't show ads on websites they made because they care about their visitors, and not about making money. |