[mrspandex]

I think Amazon could make more money by offering an option to disable the ads for $x. Whoever is willing to pay is likely not someone to click on the ads anyway, but they avoid upsetting people who don't want to rent out their eyeballs.

[halfasleep]

Doesn't that mean that the people who can afford $x, who advertisers would like to target, are the only ones who turn off ads?

[brown9-2]

They already do offer this option. The article says it costs $30.

[hmottestad]

That is for the e-reader. The Fire has no such option.

[bryanlarsen]

I read that they won't be offering this option on the new models.

[gav]

The new Paperwhite is $119, or $139 without ads.

[cryptoz]

That's a different product line, though. The article and discussion here is about the Android tablet, not the e-reader.