I’ve noticed more companies shortening their .com domains over time, sometimes years after launch. I collected a few examples in this post and was curious if others here have seen similar trends or have more examples.
People seemed to prefer shorter domain names as far back as I can remember domain names. I always presumed that successful companies switched to a shorter name because they were better able to pay to acquire it from someone who had owned it since 1992 or whenever.
Yes, one company I worked for shortened their domain by buying it for €500k. Original owner of the domain never used it.
I can't remember what the original domain was now; I thought I knew but it's in use by a different company (and has been for ages, verified by Internet Archive), which kind of proves the point of the article.