[andai]

My understanding was that every few months Google was forced to adjust their algorithms because the search results would get flooded by people using black hat SEO techniques. At least that's the excuse I heard for why it got so much worse over time.

Not sure if that's related to it ignoring quotes and operators though. I'd imagine that to be a cost saving measure (and very rarely used, considering it keeps accusing me of being a robot when I do...)

From what I understand, that good old Google from the 2000s was built entirely without any kind of machine learning. Just a keyword index and PageRank. Everything they added since then seems to have made it worse (though it did also degrade "organically" from the SEO spam).

[masfuerte]

Google certainly had to update their algorithms to cope with SEO, but that's not why their results have become so poor in the last five years or so. They made a conscious decision to prioritize profit over search quality. This came out in internal emails that were published as part of discovery for one of the antitrust suits.

To reiterate: Google search results are shit because shit ad-laden results make them more money in the short term.

That's it. And it's sad that so many people continue to give them the benefit of the doubt when there is no doubt.

[xnx]

The majority of the public internet shifted to "SEO optimized" garbage while the real user-generated content shifted to walled gardens like Instagram, Facebook, and Reddit (somewhat open). More recently, even use generated content is poisoned by wannabe influencers shilling some snake oil or scam.

[ASalazarMX]

This is my take as well. When websites were few, directories were awesome. When websites multiplied, Google was awesome. When websites became SEO trash, social networks were awesome. When social networks are become trash, I'm hoping the Fediverse becomes the next awesome.

I don't see AI in any form becoming the next awesome.

[Imustaskforhelp]

I wish all the best wishes to fediverse too. I'd like to take this one step too that communities have gone a similar transition too from forums to mostly now discord and I wish them to move to something like matrix which is federated (yes I know it has issues, but trust me sacrifices must be made)

What are your thoughts on things like bluesky/nostr and (matrix) too.

Bluesky does seem centralized in its current stage but its idea of (pds?) makes it fundamentally hack proof in the sense that if you are on a server which gets hacked, then your account is still safe or atleast that's the plan, not sure about its current implementation.

I also agree with AI not being the next awesome. Maybe for coding sure, but not in general yeah. But even in coding man, I feel like its good enough and its hard to catch more progress from now on and its just not worth it but honestly that's just me.

[ASalazarMX]

I think BlueSky still needs to prove itself. It is what Twitter/X was a decade ago, before the enshittification, and I enjoy the content a lot, with my reservations.

The weakness of Mastodon (and the Fediverse IMO), is that you can join one of many instances, and it becomes easier to form an echo chamber. Your feed will the the Fediverse hose (lots of irrelevant content), your local instance (an echo chamber), or your subscriptions (curating them takes effort). Nevertheless, that might be as well a strength I'm not truly appreciating.

[mwcz]

There was a Neal Stephenson novel where curated feeds had become a big business because it was the only tolerable way to browse the Internet. Lately I've been thinking that's more likely to happen.

[Imustaskforhelp]

I mean both bluesky and fediverse are just decentralized technologies, so lets say that you are worried about bluesky "enshittening"

I doubt it to happen because of its decentralized-enough nature.

I also agree with the subscriptions curation part the last time I checked, but I didn't use mastodon as often as I used lemmy and it was a less of an issue on lemmy.

Still, I feel like bluesky as an technology is goated and doesn't feel like it can be enshittened.

Nostr on the other hand does seem to me as an echo chamber of crypto bros but honestly, that's the most decentralization as you can ever get. Shame that we are going to get mostly nothing meaningful out of it imo. Which in that case bluesky seems to me as good enough but things like search etc. / the current bluesky is definitely centralized but honestly the same problems kept coming up on fediverse too, lemmy.world was getting too bloated with too many members and even mastodon had only one really famous home server afaik iirc mastodon.social right?

Also I may be wrong, I usually am but iirc mastodon only allows you to comment/ interact with posts on your own server like, I wanted to comment on mastodon.social from some other server but I don't remember being able to do so, maybe skill issue from my side.

[reactordev]

This is correct. Marketing and Advertising manipulated pages to gain higher rankings because they figured out the algorithm behind it. Forcing Google to change the algorithm. Originally, prior to the flood of <meta> garbage and hidden <div>’s it was very good at linking content together. Now, it’s a weighted database.

[h2zizzle]

This has always been the explanation, but I've always wondered if it wasn't so much battling SEO as balancing the appearance of battling SEO while not killing some factor related to their revenue.

[giancarlostoro]

That begs the question, if you can recreate their engine from the 2000s with high quality search results, would investors even fund you? Lol

[entropie]

> if you can recreate their engine from the 2000s

Seriously, how? Iam pretty sure you have to have a very different approach than google had in its best times. The web is a very different place now

[kdfjgbdfkjgb]

Sorry to be pedantic but you mean "raises the question." https://en.wikipedia.org/wiki/Begging_the_question