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by kelnos
305 days ago
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I'm confused; you seem to be arguing opposite things. A few comments above, you say: > ["Call for pricing"] also means that the price isn't fixed, and that a good negotiator might be able to get a lower price than someone else. But you also say: > [A potential customer who doesn't want to talk to sales] could be a customer you wouldn't want anyways. Customers looking solely for lowest price tend to be nightmare customers... So the potential customer who does call for pricing -- possibly with the intent to negotiate that price down -- is also potentially that nightmare customer who is just looking for the lowest price and will be a drag on your time and resources. To me, the potential customer who just wants to get started without needing to suffer through a call with a sales person... well, that customer sounds at least as likely to be someone who will be a nice, quiet customer who uses your product and doesn't call or write in with inane complaints and issues all the time. I don't think this is a good signal. I do agree that a potential customer who calls is probably more likely to sign up, but it's still an extra barrier to customer acquisition, no matter how you slice it. |
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The places that are using 'call for quote' on things available on Walmart tend to be people that don't want people of Walmart listed as a customer. However, again, in my experience, I haven't seen one of these. It's been for things that are going to have sticker shock level pricing.