[throwaway346434]

More or less? https://en.m.wikipedia.org/wiki/WHATWG is fairly neutral. As someone in userland at the time on the other side of it, it was all a bit nuts.

IE we got new standards invented out of thin air - https://developer.mozilla.org/en-US/docs/Web/HTML/Guides/Mic... - which ignored what hundreds had worked on before, which seemed to be driven by one person controlling the "standard" making it up as they went along.

Microformats and RDFa were the more widely adopted solutions at the time, had a lot of design and thought put into them, worked with HTML4 (but thrived if used with xhtml), etc etc.

JSON-LD/schema.org has now filled the niche and arguably it's a lot better for devs, but imagine how much better the "AI web UX" would be now if we'd just standardised earlier on one and stuck with it for those years?

This is the main area where I saw the behaviour on display, where I interacted most. So the original comment feels absolutely in line with my recollections.

I love bits of HTML5, but the way it congealed into reality isn't one of them.