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by epolanski 316 days ago
I think their former head of growth (Elena Verna), stated on LinkedIn that everybody in the company hates those black patterns too, yet every single experiment in removing them and providing alternatives resulted in unacceptable revenue losses.
3 comments

Yeah that’s generally how it works, you throw away ethics to make more money.
I hope this analysis does not factor in the brand damage, lower user satisfaction and the risk of losing customers to an emerging competitor without these dark patterns.
honestly it might very well be optimal (if you optimize for money).

optimal does not have to be pleasant.

Well honestly it's hard to sell a feature as a product.
In case you are wondering this was a Steve jobs quote