[m463]

Didn't disney do that? Decades ago they would have various movies available on DVD only at certain times, then they would be pulled.

[FMecha]

I didn't have Disney Vault thing in mind when I came up with that. LRG's (and similar companies) schtick was that they're semi-upfront about pandering to collectors, especially with the extra goodies (sometimes of varying quality when they finally delivered).

EDIT: Especially for physical releases of streaming-only shows/films, since these companies mainly do that for digital-only games.