[CReber]

Yes, it is a serious burn rate, but we have three million users to maintain. That's why we are now just focused on our successful product. Wunderlist is a freemium product, we'll add premium features probably at the beginning of next year for a monthly subscription fee.

[cmcewen]

Do you expect those users to be sticky? The barrier to entry for making a to-do list is negligible, and having a long history of completed tasks is of very little value.

[CReber]

With Wunderlist we've already seen many repeat users and have daily users adding new tasks, especially during the week. With Wunderlist 2 we will have more features that will help grow this.

Fred Wilson wrote about user metrics, he called it the 30/10/10 rule (http://www.avc.com/a_vc/2011/07/301010.html) - 30% monthly active users, 10% daily active users and 10% new users each month. We can apply this rule to Wunderlist, but as we're in the 'task' market, we generally have more monthly users than daily users - because the product is more optimized for weekly use.

[cmcewen]

Sorry - I meant to clarify stickiness when asked to pay. Freemium conversion is like 1-5%, so I'd imagine somewhere closer to 1% with you guys.

With 30ish people, let's say you burn $2 million a year. You'd need to get 30,000 people to each pay ~$70 a year for your app. My numbers might be wrong, but I'm just curious how you'd get people to spend that when it's so easy to switch to another task app.