[lisbbb]

A lot of places can't put their data just anywhere.

[chatmasta]

And they can pay the vendors for "bring your own cloud" or similar. If data sovereignty is important to them, then they can probably afford it. And if cost is an issue, then they wouldn't be looking at hosted solutions in the first place.

[dewey]

They manage it in your GCP project, so you can also make use of your commitments etc.