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"...while Uber has achieved profitability, some analyses suggest that a substantial portion of these profits may come from an increased revenue share at the expense of drivers' earnings".

So let's imagine is 2040 and OpenAI is finally profitable. Now, Uber did this by increasing prices, firing some staff and paying smaller wages to drivers. And all this while having near-monopoly in certain areas. What realistic measures would they need to take in order to compete with, say, Google? Because I just wish them good luck with that.