[emushack]

"You lost me the moment you mentioned iCloud". At least that's the way the majority of people I know react to this line of thinking. The "cloud" is still mysterious and complicated to a good number of people. Passwords are easy to understand.

[acdha]

Most Apple users are used to using their account for everything - that’s how they buy apps, use things like music or photos, etc. and, of course, passwords. Switching to passkeys doesn’t change that much other than being a bit faster.

[otterley]

Most people use the cloud without even knowing it. If you instead say it’s seamlessly replicated among all your devices, that is a good enough explanation and conveys the benefits to customers.

[emushack]

Yeah that's right! If you simply say that this syncs to all my devices, it papers over, or abstracts if you will, the complexity of: secure enclaves/TPMs, symmetric sync keys wrapping asymmetrically encrypted passkeys, resident keys that support backup, keys that do NOT support backup, how biometrics are used, etc. etc.

With a password, I can write it down on a piece of paper and put it in my safe.

One of these systems is not like the other.