[foobarchu]

I think an even more important factor is that, in the case of speed queen, it has a great reputation within specific communities...but you can't really buy them in the stores that the average person visits for appliance purchases.

Whether or not you agree with it, joe next door is going to go to someplace like Best Buy or Menards for their new appliances, and they carry brands like Samsung and Maytag, and they are going to buy display models of the ones that draw attention to them.