Flags at this level are not simple toggles, they will embed some business logic - that's the custom logic and attributes that I mentioned. This is standard fare in Statsig, Split, Launchdarkly, and most other commercial providers. You then collect metrics for each group to monitor features.
You use these to manage gradual rollouts, or phased rollouts by customer segments, and to run A/B tests on smaller cohorts.
If your goal is to end up with the flag enabled on all requests, the only difference is the rollout strategy. You can prioritize accounts, manually enable things with one customer that you know likes to test your alpha features, and so on.
You use these to manage gradual rollouts, or phased rollouts by customer segments, and to run A/B tests on smaller cohorts.