[olliesaunders]

This Zemanta thing reminds me of the Alexa toolbar—I think that’s what it was, I’m going back as much as a decade here—that shows you links related to the page you are currently already on. Back in the day people were really excited about the Alexa toolbar for some reason.

[andraz]

Well Zemanta tries to help the author instead of reader. That might sound like a small difference, but it actually is a huge shift - author is a human filter and things that the end reader see are not computer-recommendations, but human selected ones.