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by zevon 316 days ago
I get that it's always be about money in the end but I understand this sub-thread to be a bit more specific: Is there an ad sales platform run by Apple where your Benjamins have influence on the search ranking in the App Store? I and many other people here are not talking about things that are clearly ads (like a "featured" result or the ads shown by google and other search engines).
1 comments

The App Store is an ad platform [1]. App developers are bidding on those search keywords.

[1] https://ads.apple.com/app-store/best-practices/keywords