[remus]

Not to stick up for the search in the app store, but I don't think it is necessarily that straightforward, particularly where there is money to be made by gaming the ranking.

[w0m]

if there's a system; people will go out of their way to game it if there's potentially $$$ involved.

[BobaFloutist]

See: companies naming themselves "Aardvark (plumbing, electrician, locksmith, moving) in the day of phone books.