[Swizec]

I think the real solution lies somewhere between not doing anything and just mindlessly peppering related articles at the bottom.

Something along the lines of how iA suggests publishers start using twitter[1] - the idea being you should make references to other works as part of your content, rather than an after thought.

I've recently started doing this with my own posts where I will link phrases to other posts (my own or others') that explain the concept in greater detail.

Traditional print does that by way of literary reference. Read any piece of fiction or good journalism and it will likely be peppered with plenty of references to other works. They just won't be something you can click because technology.

[1]http://informationarchitects.net/blog/sweep-the-sleaze/