[christensen_emc]

It may only be the top 0.01% but there are also only really a handful of established tailors who offer full bespoke. I really doubt there are more than 100, maybe 200 tops. They serve all the oil money playboys, the Chinese new wealth, the business magnates, all of the world's wealthiest customers. Often these customers purchase suits in large quantities too (The measuring process gets significantly less intensive each time you purchase a new suit) and have the ability to fly the tailors to their homes. I think a lot of people here underestimate the sheer quantities of suits these 0.01% purchase. The average person here may have two or three suits, they may have two or three closets of suits.

If anything, bespoke clothing is doing better than it has in almost a century. China's incredible boom has led to a whole new crop of millionaires with an insatiable desire for western luxury goods. Suits, purses, jewelry, wristwatches, everything. LVMH's spectacular profits are a good proof of this.

People have been saying "the suit is dead" for a number of years now. Yeah, maybe it is, maybe we will never go back to Mad Men days of suits in the office and dinner jackets at night, maybe the suit as a consumer good is on its last legs. But the bespoke suit, the suit as a piece of craftsmanship is doing better than ever.