[overdeliver]

You've probably heard the following parable:

Little Bull: "Let's run down the hill and make sweet love to a couple of cows."

Big Bull: "I got a better idea, let's walk down and make sweet love to them all."

When you have content of a transient nature, you got to get the going while the going is good. An ebook launch like this will get the job done.

However, if you write a book that will blow people's minds and change a culture or an industry forever, you don't need the big launch. The name of your book will be whispered into the ears of others for a long time. You will get your sales.

The latter is a lot harder to do, but I'm hoping I can do just that.

Watch this space.

[nathanbarry]

I agree that you want the book to truly influence people, but I think you'd be surprised how important a strong launch is. Don't underestimate the importance of making a big splash right away.