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by nl
5030 days ago
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The whole point of paying twice as much is that you spend a fraction of the time defining product specs, and don't have to wait. Raising the price stops you competing in the whole "I need a new suit" market. Now you are in the custom luxury good market, and there the time to buy isn't an inconvenience, it is a feature. The whole pay-to-pick-my-Ferrari-up-in-Maranello takes a lot longer than the normal Ferrari ordering process (and is hugely inconvenient) and yet still is used by a reasonable number of orders. You don't buy a Ferrari for transport, nor do you buy a luxury suit to cover your nakedness. If people can sell $500,000 watches[1], then a $20,000 suit seems reasonable, especially when it comes with custom consultations etc.. [1] http://www.luxist.com/2010/04/10/richard-mille-rm027-rafael-... |
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