Except Google search keeps growing per their last earnings report. You'd think if 25% of Americans have switched to ChatGPT it would have hit the numbers by now...
This surprised me as well, until I remembered how long it took advertisers to move from traditional advertising to the internet.
Even if you wanted to reallocate a significant portion of your advertising budget to LLMs, it's not clear how you would effectively do that and measure ROI.
Even if you wanted to reallocate a significant portion of your advertising budget to LLMs, it's not clear how you would effectively do that and measure ROI.