[simantel]

If we assume your LTV is $30 and a 5% conversion rate (since your organic traffic is likely to be higher intent than people who clicked an ad), a visitor is worth $1.50 on average.

The questions are:

1. What's your LTV?

2. What's the conversion rate of ad-generated traffic?

3. Can you buy clicks for less than $1.50 (or whatever the real number is)?

[y2236li]

Hey simantel! Thanks for these great questions. I just revisited my stats:

- LTV is around $23 - I haven't tried ads, so this really not sure

Looks like I need to aim for $1 per click.

Also I calculated my website visit to download conversion is around 13%, then download to paying is around 12% in the last month...Are these good stats?

[simantel]

If your visitor-to-paid conversion rate is actually 1.5% (12% of 13%), with an LTV of $23 you break even at $0.34 per per click.

And again, I'd expect the conversion rate of ad-driven traffic to be quite a bit lower than that from organic word of mouth traffic, but worth testing out!

[y2236li]

Yeah, much lower...tested a tiktok ads today. $0.45 per click. 13.83, 0 download so far...