[rubyn00bie]

This is the exact same thing that’s happening for folks trying to buy a Porsche 911 GT3, GT3 RS, or S/T. Unless you buy multiple cars you don’t want, you’ll never get an allocation from Porsche. The end result is that most folks have to spend $100k-$300k over MSRP to buy one from someone who did get an allocation. The craziest part is it’s probably still cheaper to pay that insane markup than it is to buy the cars to get an allocation.

[caseyohara]

Honestly, it’s a genius marketing tactic. Despite the artificial scarcity, the company increases sales while not diluting the brand’s prestige.

If everyone was able to afford a Rolex or a 911, they wouldn’t be cool anymore because their unattainability is what makes them desirable.

That said, even if I could afford a GT3 RS or a Daytona, I would never play their stupid game to get one.