[bdunn]

One thing I really emphasized in my book on pricing freelancing services (ships today, btw: http://doubleyourfreelancingrate.com) is to build a sales-driven website. Look at your favorite SaaS product's marketing site: captivating headline, bulleted copy of benefits, a clear call to action.

Way too many freelancers/consultancies botch this up and don't build their websites with conversion rates in mind, and worst of all, don't ask for visitors to contact them (the call to action).

Also, use wording that resonates with businesspeople (who hire you) instead of just technology. i.e. Are you a Wordpress developer, or do you help brick and mortar businesses get more sales (and happen to use Wordpress to get there?)

Instead of just listing out some screenshots of sites you've worked on, talk about how you helped your past clients. Continually emphasize your abilities to deliver business value.