[mgkimsal]

It's not necessarily just 'rich' people/clients, but the effect is more easily seen there. What you're really talking about is 'value' pricing. Figure out what value something has to someone, price based on that value, not on the value or cost of your time, and see what happens.

I did a job for someone that took 20 minutes (including time to invoice) and I sent an invoice for $200. My understanding was that they'd had a couple people trying to fix the issue for an entire day before that, and they had a TV deadline (ads going out that night with a link to a broken website). $200 was nothing compared to the time cost of adding more people who couldn't find the problem, or having their client paying to send people to a broken site. The fact that it took me 20 minutes didn't factor in to their thinking when paying the invoice.

[Schwolop]

Yeah, it is 'value' pricing, but I think key to its success is both parties having some understanding of the concept. If the vendor prices by value, and the payee doesn't grok the concept, they'll likely think it too high. In my experience, rich people tend to have a better appreciation of this.