[rendall]

Indeed. Marketers took the time to find the key combo that places an em dash. No one else does that. Except AI.

It’s not just a typographic choice—it’s a tell!

[dragonwriter]

> Marketers took the time to find the key combo that places an em dash. No one else does that.

Pretty much everything that is professionally published does, and lots of people who care about typography do, that.

[ben_w]

False: I do that.

Not even in marketing.

"Use smart quotes and dashes" is even one of the options on the MacOS keyboard input sources settings.