[corkill]

Most business owners are not looking online for a website/marketing guy, they typically chose based on recommendations and people they already know. This means there are much easier ways to get clients than seo or adwords.

Focus on people already spending money on marketing. You can find this out by looking at local publications, look at their google adwords spend, look at their website etc.

I'd also add check you are selling the result people want not the service. Selling a wordpress site...so is the offshore freelancer for $5 an hour.

Selling a 10% increase in profits through effective online marketing, bingo (of course you need to be able to actually deliver). When you do this you need a lot less customers and they appreciate you a lot more.

Cold email to a niche with your offer and educational content works a treat. Also networking events, partner up with non competing services etc.