[vFunct]

You’d have to engage professionally. For b2b, spend a few thousand dollars for a booth at a trade show focused on your industry. You can discuss with dozens of customers there. Also get people to write about you through press releases and PR.

[samehsbs]

Thanks! I appreciate the suggestion. Trade shows and PR definitely seem like higher-signal channels, but they can be a big upfront investment, especially at pre-seed when we’re still trying to validate whether the problem resonates.

Have you seen early-stage teams successfully land pilots through trade shows, even before they had much built? Or is that route more effective once there’s a demo or MVP to showcase?