| Put up a decent demo video on youtube so people can get an idea of how to use it, and start to see its potential. This will be neither quick nor easy. You'll have to decide on what kind of angle to approach it from: cold and 'just the facts' or light and funny using appropriately light and funny demo material, or somewhere in between. Match it to the market or demographic you're aiming for. Recent example of a great demo video that's gotten positive commentary on HN and in the YT comments: https://www.youtube.com/watch?v=15_-hgsX2V0 (this has the advantage of being a wizard-level piece of software). Also, use those differentiation examples on the homepage with the same "slide to show the difference" effect that the existing homepage example images have (they look generic, they give a very "just another AI image generator" vibe). Lastly, but probably should be firstly: Choose the one coolest, differentest thing your software does, and create the coolest, differentest example of the use of that thing, and press heavily on that. Lastly lastly, and probably should be firstly firstly, if you plan to do any of the above, then _fucking plan it out_ don't just go haphazardly into starting to make a video. Tell the boss the plan, including a rough idea of how long it might take to go from now to "available on youtube / homepage / anywhere else". By planning and scheduling, the boss can give you a yay or nay before you've actually done the work. It will also give the boss some confidence that you're thinking strategically rather than flying by the seat of your pants. Internet engagement is a cruel game of chance though, so even if you do everything right, you can still fail miserably. If so, get up and go again. |