[pixl97]

Your IP is a lot more static than you give it credit for. It's not like the dialup era where you get a new IP each time. For example I have a dynamic IP on my cable modem, but it might as well be static as it only changes after there is a long term power outage. Also, it's likely if you're on a home connection most often, then you only have a limited pool of 32k or so IPs, which dramatically lowers the bits of information needed to identify you.

[immibis]

European ISPs (at least some) change your IP every day, including IPv6, unless you opt out from the router's configuration page, as a privacy feature.

Apparently tracking data of Europeans has a much higher market price.